When you look through the new Lexus cars in our showroom, you’ll see a number of vehicles from the 2019 model year already in stock. One that we’re especially excited about, and the Lexus automakers, is the 2019 Lexus ES, which features a new marketing campaign.
To launch the next generation of the Lexus brand’s best-selling luxury sedan, Lexus created a fully integrated marketing campaign that shows off the vehicle’s performance and sophistication. The Lexus brand filmed two 30-second national television commercials entitled “Stolen” and “Why Bother.” The auto manufacturer also created a series of three “Products of Mastery” online videos as part of its new marketing campaign. It includes three targeted TV ads called “Steal the Show,” “The Big Reveal,” and “First Date.”
When you see one of the television spots or digital videos that are part of this new marketing campaign, you’ll see that the 2019 Lexus ES has a new coupe-like profile, a tastefully designed interior, and dynamic driving capabilities. You’ll also notice that the sedan features the latest technology, such as the Lexus Safety System+ 2.0™ and Amazon Alexa™ connectivity. A first for the Lexus brand, the new Lexus ES boasts Apply CarPlay™ compatibility, too.
“The seventh-generation [Lexus] ES creates an entirely new feeling of amazing through craftsmanship and innovation in every detail,” said Cooper Ericksen, Lexus vice president of marketing. “The campaign highlights the provocative elegance behind every aspect of the all-new [Lexus] ES.”
If you want to learn more about the 2019 Lexus ES or take it for a spin, contact our Lexus dealership near Ponte Vedra Beach, FL. We look forward to showing off this new, stunning model as soon as today!