As Lexus dealers near St. Augustine, FL, we’re excited to tell you that the 2018 Lexus LS F Sport appeared in a crowd-pleasing commercial during this year’s Super Bowl. The flagship luxury performance sedan shared the spotlight with Marvel Studios’ Black Panther character, who is portrayed by Chadwick Boseman.

If you watched the Super Bowl, you probably saw the new commercial, which aired during the third quarter of the championship game. While the commercial featured the new Lexus LS F Sport, the spot also promoted Marvel Studios’ upcoming film, “Black Panther,” which will hit theaters throughout the United States on February 16, 2018.

When the commercial aired, you probably noticed that another exciting Lexus vehicle had a cameo in the spot – the 2018 Lexus LC 500 performance coupe. While we were happy to see the new Lexus LC 500 on screen, the 2018 Lexus LS F Sport was clearly the star of the 30-second advertisement.

“There is an authentic match between the duality of both the Black Panther and the [Lexus] LS. The spot utilizes the Black Panther’s life as a Super Hero and as royalty to show the two sides of the [Lexus] LS: performance and luxury,” said Cooper Ericksen, Lexus vice president of marketing. “The stars aligned for this Super Bowl spot, with [the] Lexus [brand] launching our flagship sedan and audiences primed for Marvel Studios’ highly anticipated release ‘Black Panther.’ Uniting [the Lexus] LS with Black Panther on advertising’s biggest stage was an opportunity we couldn’t pass up.”

Everyone at our Lexus dealership near Amelia Island, FL is thrilled that the car maker we represent didn’t pass on the opportunity to showcase the new Lexus LS during one of the year’s most-anticipated sports events. And we’ll be just as happy when the 2018 Lexus LS joins our inventory of new Lexus cars later this year. To see when we expect this vehicle to arrive at our location, contact Lexus of Jacksonville now.